Kolhapur, 17 July: Rajaram Bapu Patil Co-operative Sugar Factory in Sangli and Tatyasaheb Kore Warana Co-operative Sugar Factory in Kolhapur have established separate cells for marketing of sugar and they are reaping its benefits.
Sugar factories in the state should have their own dedicated marketing cells for sugar and its bi-products in order to be ahead in the competitive environment, said Shivajirao Deshmukh, director general of Vasantdada Sugar Institute.
Deshmukh was speaking at a three day training programme on documentation in marketing of sugar and bi-products and role of information and communication technology in on-line marketing and export. The programme was organised by Vaikunth Mehta National Institute of Cooperative Management. In all 19 officers from sugar co-operatives in Maharashtra and Karnataka participated in the programme.
Deshmukh stressed the need for sugar factories to adopt information and communication technology and deployment of interactive website for global presence. Deshmukh presented the case study of two major co-operative sugar factories– Rajaram Bapu Patil Co-operative Sugar Factory in Sangli and Tatya Saheb Kore Warana Co-operative Sugar Factory in Kolhapur that have established separate cells for marketing of sugar and they are reaping its benefits, he said.
The three day seminar also covered other topics on documentation requirements for marketing of sugar at domestic and international level, awareness on legal aspects applicable to sugar co-operatives and role of information technology including web-technology for marketing information system.
Warana valley owes its revolutionary socio-economic development to its Chairman, Leader & founder of Shree Warana Sahakari Sakhar Karkhana Limited, late Shri. V. A. alias Tatyasaheb Kore. Exactly 54 years back, Warana valley was a barren & hilly track, notorious for dacoity only. Under unavoidable circumstances, a common man could dare to enter the region.
This dark picture is totally changed due to only vision of our great Leader late Shree Tatyasaheb Kore. Karkhana got industrial license from Govt. of India under No. L25N215-69 LC dated 11.9.1959. The society was registered on 27th September, 1955 under The Maharashtra Co-operative Societies Act, 1960.
The Society was not engaged in just to manufacture the sugarcane allied products and to earn profit concern for the benefit of cane cultivators, but a nucleus of all-round development of the rural area of operation through its co-operative organization & to help for increasing economic growth of rural population, leading towards Integrated Rural Development of India, in real sense.